2× MMA SMARTIES TÜRKİYE 2025
Alara X is Türkiye's pioneering AI media character — built in the IAMX studio. From social feeds to national television, from a talk-show desk to global brand campaigns, she became the face of a new media format.
WATCH ALARA X
AWARDED
The Lenovo Yoga Aura Edition × Alara X “Media First” campaign was honoured in two categories at MMA SMARTIES Türkiye 2025.
For putting an AI character at the centre of a national product launch — not as an effect, but as the medium.
Recognized for a real-time digital human leading brand storytelling end to end.
Lenovo credited the IAMX Alara and Carat teams as project partners in its own award announcement.
CAMPAIGN PERFORMANCE
6M+
ORGANIC VIEWS
Two pieces of content. One brand collaboration. More than six million organic views — reported by MediaCat and Marketing Türkiye.
Cross-platform campaign performance · IAMX reported data.
ON THE TEDx STAGE
The first AI character in Türkiye to take a TEDx stage — twice — sharing the programme with journalists, artists and scientists.
The first AI character to give a TEDx talk in Türkiye — on the bill with Uğur Dündar, Semiramis Pekkan, Aslı Sümen and Ertem Şener, ahead of a Can Ozan concert.
On stage on the line between human and machine intelligence — an AI that thinks in data, weighs probabilities, and makes the room question what it means to think.
AUDIENCE & REACH
No paid-media inflation — this is what a digital character earns on its own across three platforms.
Platform analytics · IAMX reported data.
FROM DIGITAL TO PRIME TIME
Born on YouTube. Moved to television screens. Shared a stage with some of Türkiye's best-known names.
1,651 ENTRIES · 100+ COUNTRIESTRT · AWARDS NIGHT
Alara X opened the ceremony together with Okan Bayülgen — an event that received 1,651 entries from around 100 countries.
Read on TRT Haber
CNBC-e · STUDIO GUEST
CNBC-e hosted Alara X in the studio and published dedicated video content on its own site.
Watch on CNBC-e
NOW · PRIME TIME
Alara X joined Çağla Şıkel's programme on NOW — a digital character sharing a live broadcast desk with a household name.
10 MINUTES WITH ALARA X
Scientists, journalists, actors and athletes — interviewed by a character that writes its own questions, draws analogies and refers back to earlier answers.
STUDIED BEYOND MEDIA
GLOBAL MEDIA JOURNAL — TURKISH EDITION · 2025
“The Appearance of Perceptions of Artificial Intelligence in Türkiye in Digital Discourse Through Alara X”
The paper treats Alara X as a character positioned as Türkiye's first homegrown virtual influencer, and analyses public discourse around her.
RECURRING THEMES IN POSITIVE DISCOURSE
A second study describes her as a digital character audiences want to befriend — a social actor that also collaborates with brands.
BRAND COLLABORATIONS
Alara X hosts, presents, launches and interviews — live, in Turkish and English. Or we build a character that belongs entirely to your brand.